{"id":18199,"date":"2026-10-12T09:01:24","date_gmt":"2026-10-12T07:01:24","guid":{"rendered":"https:\/\/consultoriaehero.com\/?p=18199"},"modified":"2026-10-12T09:01:24","modified_gmt":"2026-10-12T07:01:24","slug":"what-to-check-in-search-console-every-month-if-you-sell-online","status":"publish","type":"post","link":"https:\/\/consultoriaehero.com\/en\/what-to-check-in-search-console-every-month-if-you-sell-online\/","title":{"rendered":"What to check in Search Console every month if you sell online"},"content":{"rendered":"
\"What<\/figure>\n

Search Console for online stores<\/strong> is the most underused tool in e-commerce. It\u2019s free, it tells you exactly what people who reach your store are searching for, and most stores open it once a year to see whether traffic is going up.<\/p>\n

This is the monthly Search Console routine for online stores that we follow, with the specific decision that comes out of each report. Half an hour a month well spent.<\/p>\n

1. Queries in positions 8 to 25<\/h2>\n

This is the report that leaves the most money on the table. These are searches for which you already appear<\/strong> but on the second page or at the end of the first, where almost nobody clicks.<\/p>\n

What you do with this:<\/strong> sort by impressions, keep the ones with volume and zero or almost zero clicks, and work on those pages. Moving from position 15 to 6 on a query that many people already see is more profitable than any new article.<\/p>\n

2. Pages with lots of impressions and no clicks<\/h2>\n

Google shows you and nobody enters. It\u2019s almost always the title or the description: they don\u2019t say what the person was looking for, or they don\u2019t stand out from the other nine results.<\/p>\n

What you do:<\/strong> rewrite the title with the real search first and a reason to click. It\u2019s the cheapest SEO change and the one with the fastest effect.<\/p>\n

3. The month\u2019s new queries, the earliest signal<\/h2>\n

Compare the last 28 days with the previous 28 and keep what wasn\u2019t there before. It\u2019s the early signal that new content is getting in: it shows up here weeks before it gets a single click.<\/p>\n

What you do:<\/strong> if the number goes up, the work is working even if clicks haven\u2019t moved yet. If it doesn\u2019t go up for two months in a row, something is wrong with what you\u2019re publishing.<\/p>\n

4. Index coverage<\/h2>\n

How many pages Google knows about and how many it has decided not to index. In a store, this is where serious problems show up: duplicate variations, filters generating endless URLs, discontinued product pages returning 404s.<\/p>\n

What you do:<\/strong> if you have hundreds of \u201cDiscovered, currently not indexed,\u201d you have a thin or duplicate content problem, not a quantity problem.<\/p>\n

5. Broken links and 404s<\/h2>\n

Every product you remove leaves a dead URL that may still have links pointing to it. It\u2019s fixed with a redirect to the category or the equivalent product.<\/p>\n

What you do:<\/strong> review the 404s with traffic and redirect them. The ones nobody visits, let them die in peace.<\/p>\n

6. Product structured data<\/h2>\n

Search Console warns you if the markup on your product pages has errors. Without it, you lose the price and rating in the search result, which is what makes people click you instead of the one next to you.<\/p>\n

What you do:<\/strong> fix the errors as soon as they appear. A warning that builds up for months ends up disabling the enhancement for the whole domain.<\/p>\n

The half-hour routine, in order<\/h2>\n

Using Search Console for online stores<\/strong> works better as a fixed routine than as something you check when something goes wrong. This is the script we follow, and it fits into half an hour:<\/p>\n

    \n
  1. Five minutes:<\/strong> compare the last 28 days with the previous 28. Only two numbers: impressions and distinct queries.<\/li>\n
  2. Ten minutes:<\/strong> filter by positions 8 to 25, sort by impressions, and note the five queries with the most volume and the fewest clicks. Those are this month\u2019s work.<\/li>\n
  3. Five minutes:<\/strong> review the pages that have lost clicks compared with the previous period and see whether someone has overtaken them.<\/li>\n
  4. Five minutes:<\/strong> index coverage and structured data errors. Only look if there is anything new in red.<\/li>\n
  5. Five minutes:<\/strong> write down in a document what you decide to do. Without this part, the analysis is useless.<\/li>\n<\/ol>\n

    That last point is what separates looking at Search Console from using it. A month in which no written decision comes out is a month in which you haven\u2019t done SEO, you\u2019ve done contemplation.<\/p>\n

    Three things Search Console tells you that almost nobody listens to<\/h2>\n

    What words your customer really uses.<\/strong> They are rarely the ones you use on the product page. If people arrive searching for \u201ccover for X\u201d and you call it \u201cprotective shell,\u201d you have a copy decision served on a plate.<\/p>\n

    Which pages have lost their purpose.<\/strong> Pages with impressions that don\u2019t match what you sell: usually they\u2019re old articles that attract an audience that will never buy. It\u2019s fine to leave them, but don\u2019t invest any more in that direction.<\/p>\n

    Which country you\u2019re growing in without realizing it.<\/strong> This is what surprises stores with translated content the most: sometimes growth is in a market you weren\u2019t even thinking about, and that\u2019s where it pays to push. The documentation for the Search Console performance report<\/a> explains how to combine the country, page, and query filters, which is where the interesting part is.<\/p>\n

    What you can safely ignore in Search Console<\/h2>\n