{"id":7186,"date":"2026-07-15T15:17:02","date_gmt":"2026-07-15T13:17:02","guid":{"rendered":"https:\/\/consultoriaehero.com\/?p=7186"},"modified":"2026-07-15T16:15:10","modified_gmt":"2026-07-15T14:15:10","slug":"como-preparar-a-tua-estratexia-dixital-para-a-campana-de-nadal-e-maximizar-as-vendas","status":"publish","type":"post","link":"https:\/\/consultoriaehero.com\/gl\/como-preparar-a-tua-estratexia-dixital-para-a-campana-de-nadal-e-maximizar-as-vendas\/","title":{"rendered":"Como preparar a t\u00faa estratexia dixital para a campa\u00f1a de Nadal e maximizar as vendas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O Nadal \u00e9 unha das \u00e9pocas m\u00e1is importantes do ano para os negocios. Desde pequenos emprendedores ata grandes empresas, todos buscan captar a atenci\u00f3n dos consumidores nesta tempada de alto consumo. Por\u00e9n, o \u00e9xito non depende s\u00f3 de ter produtos ou servizos atractivos; unha estratexia dixital ben dese\u00f1ada \u00e9 esencial para destacar entre a competencia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Consultor\u00eda EHERO, sabemos o crucial que \u00e9 planificar e optimizar a t\u00faa presenza en li\u00f1a para sacar o m\u00e1ximo partido destas semanas douradas. Neste artigo, amos\u00e1mosche como preparar a t\u00faa estratexia dixital para o Nadal e d\u00e1mosche consellos pr\u00e1cticos para maximizar os teus resultados.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O Poder dunha Web Optimizada para a Tempada<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O teu sitio web \u00e9 o eixe central de todas as t\u00faas acci\u00f3ns dixitais, especialmente durante o Nadal. Os consumidores buscan experiencias r\u00e1pidas, visualmente atractivas e f\u00e1ciles de navegar.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Dese\u00f1o Tem\u00e1tico de Nadal:<\/strong><br>Engadir toques visuais como banners, cores festivas ou unha secci\u00f3n especial de Nadal pode mellorar a experiencia do usuario.<\/li>\n\n\n\n<li><strong>Velocidade de Carga:<\/strong><br>Aseg\u00farate de que a t\u00faa web sexa r\u00e1pida. Un atraso de mesmo dous segundos pode facer que perdas clientes. Usa ferramentas como Google PageSpeed para analizar e mellorar o rendemento.<\/li>\n\n\n\n<li><strong>P\u00e1xinas de Categor\u00edas Temporais:<\/strong><br>Crea categor\u00edas espec\u00edficas para os teus produtos ou servizos de Nadal, o que facilitar\u00e1 aos usuarios atopar o que precisan.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/consultoriaehero.com\" data-type=\"link\" data-id=\"https:\/\/consultoriaehero.com\">Consultor\u00eda EHERO<\/a> podemos axudarche a implementar estas melloras con dese\u00f1os personalizados e optimizados para a tempada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Estratexias de SEO para Nadal<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O SEO \u00e9 a base de calquera estratexia dixital s\u00f3lida. Durante a campa\u00f1a de Nadal, o enfoque debe ser captar os usuarios que buscan agasallos, descontos e experiencias festivas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investiga termos espec\u00edficos relacionados co teu nicho e o Nadal, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Agasallos de Nadal orixinais&#8221;<\/li>\n\n\n\n<li>&#8220;Servizos de Nadal [o teu sector]&#8221;<\/li>\n\n\n\n<li>&#8220;Descontos para Nadal&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Crear contido relevante pode aumentar a t\u00faa visibilidade e atraer tr\u00e1fico de calidade. Exemplos de ideas para blogs ou landing pages incl\u00faen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gu\u00edas de agasallos.<\/li>\n\n\n\n<li>Promoci\u00f3ns especiais.<\/li>\n\n\n\n<li>Consellos para aproveitar os teus servizos no Nadal.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/consultoriaehero.com\" data-type=\"link\" data-id=\"https:\/\/consultoriaehero.com\">Consultor\u00eda EHERO<\/a>, dese\u00f1amos estratexias de palabras clave e contido optimizado para SEO, asegurando que chegues aos teus clientes ideais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087-1024x1024.png?strip=all\" alt=\"Imagen de un ordenador con decoraci\u00f3n para la campa\u00f1a navide\u00f1a de navidad\" class=\"wp-image-739\" style=\"object-fit:cover;width:450px;height:450px\" srcset=\"https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087-1024x1024.png?strip=all 1024w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087-300x300.png?strip=all 300w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087-150x150.png?strip=all 150w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087-768x768.png?strip=all 768w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087-1536x1536.png?strip=all 1536w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087-12x12.png?strip=all 12w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087-600x600.png?strip=all 600w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087-100x100.png?strip=all 100w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087.png?strip=all 2048w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087.png?strip=all&amp;w=204 204w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087.png?strip=all&amp;w=409 409w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087.png?strip=all&amp;w=819 819w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087.png?strip=all&amp;w=1228 1228w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087.png?strip=all&amp;w=1433 1433w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087.png?strip=all&amp;w=1638 1638w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6087.png?strip=all&amp;w=1843 1843w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing en Redes Sociais con Esp\u00edrito de Nadal<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As redes sociais son a ferramenta perfecta para conectar coa t\u00faa audiencia de maneira emocional durante o Nadal. Aproveita esta oportunidade para crear contido atractivo e campa\u00f1as promocionais efectivas.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Publicaci\u00f3ns Tem\u00e1ticas:<\/strong> Usa imaxes e v\u00eddeos con tem\u00e1tica de Nadal para captar a atenci\u00f3n.<\/li>\n\n\n\n<li><strong>Historias e Reels:<\/strong> Comparte contido detr\u00e1s das c\u00e1maras, como a preparaci\u00f3n dos teus produtos ou servizos para a tempada.<\/li>\n\n\n\n<li><strong>Concursos e Sorpresas:<\/strong> Organiza sorteos de Nadal para aumentar o compromiso e ga\u00f1ar novos seguidores.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Inviste en anuncios dirixidos a audiencias espec\u00edficas, como familias, amantes da tecnolox\u00eda ou quen busca agasallos personalizados. Plataformas como Facebook Ads e Instagram Ads permiten segmentar os usuarios segundo os seus intereses e comportamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Campa\u00f1as de Email Marketing Festivas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O email marketing segue a ser unha das estratexias m\u00e1is efectivas para converter clientes potenciais en compradores. Durante o Nadal, \u00e9 importante personalizar as t\u00faas campa\u00f1as para destacar en bandexas de entrada saturadas.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Asuntos Atractivos:<\/strong> Usa li\u00f1as como &#8220;Non perdas o noso especial de Nadal&#8221; ou &#8220;Agasallos perfectos para os teus seres queridos&#8221;.<\/li>\n\n\n\n<li><strong>Ofertas Exclusivas:<\/strong> Env\u00eda descontos e promoci\u00f3ns limitadas \u00e1 t\u00faa lista de subscritores.<\/li>\n\n\n\n<li><strong>Chamadas \u00e1 Acci\u00f3n Claras:<\/strong> Gu\u00eda o usuario cara a un obxectivo, xa sexa visitar a t\u00faa web ou realizar unha compra.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/consultoriaehero.com\" data-type=\"link\" data-id=\"https:\/\/consultoriaehero.com\">Consultor\u00eda EHERO<\/a>, podemos axudarche a dese\u00f1ar campa\u00f1as de email marketing que capten a atenci\u00f3n e aumenten as t\u00faas conversi\u00f3ns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088-1024x1024.png?strip=all\" alt=\"Imagen de un ordenador con decoraci\u00f3n para la campa\u00f1a navide\u00f1a de navidad\" class=\"wp-image-740\" style=\"object-fit:cover;width:450px;height:450px\" srcset=\"https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088-1024x1024.png?strip=all 1024w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088-300x300.png?strip=all 300w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088-150x150.png?strip=all 150w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088-768x768.png?strip=all 768w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088-1536x1536.png?strip=all 1536w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088-12x12.png?strip=all 12w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088-600x600.png?strip=all 600w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088-100x100.png?strip=all 100w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088.png?strip=all 2048w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088.png?strip=all&amp;w=204 204w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088.png?strip=all&amp;w=409 409w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088.png?strip=all&amp;w=819 819w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088.png?strip=all&amp;w=1228 1228w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088.png?strip=all&amp;w=1433 1433w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088.png?strip=all&amp;w=1638 1638w, https:\/\/e9miay56dfh.exactdn.com\/wp-content\/uploads\/2024\/12\/freepik__design-a-professional-and-festive-illustration-for__6088.png?strip=all&amp;w=1843 1843w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Preparaci\u00f3n para o Aumento de Tr\u00e1fico e Vendas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se a t\u00faa campa\u00f1a de Nadal \u00e9 exitosa, \u00e9 probable que experimentes un aumento significativo no tr\u00e1fico web e nas vendas. Para xestionar este incremento, aseg\u00farate de que a t\u00faa infraestrutura dixital estea lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un bo servizo de hosting pode marcar a diferenza entre unha web que funciona perfectamente e unha que colapsa en momentos cruciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realiza probas previas para identificar posibles fallos e solucionalos antes da tempada alta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/consultoriaehero.com\" data-type=\"link\" data-id=\"https:\/\/consultoriaehero.com\">Consultor\u00eda EHERO<\/a> ofrecemos servizos de mantemento e aloxamento cloud para garantir que a t\u00faa web funcione sen problemas durante os picos de tr\u00e1fico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Medici\u00f3n e An\u00e1lise de Resultados<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unha vez que remate a campa\u00f1a, \u00e9 fundamental analizar os resultados para identificar que funcionou e que se pode mellorar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics:<\/strong> Para medir tr\u00e1fico, conversi\u00f3ns e comportamento dos usuarios.<\/li>\n\n\n\n<li><strong>Ferramentas de Redes Sociais:<\/strong> Analiza o alcance e as interacci\u00f3ns das t\u00faas publicaci\u00f3ns.<\/li>\n\n\n\n<li><strong>Informes de Email Marketing:<\/strong> Aval\u00eda taxas de apertura e clics.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/consultoriaehero.com\" data-type=\"link\" data-id=\"https:\/\/consultoriaehero.com\">Consultor\u00eda EHERO<\/a>, non s\u00f3 che axudamos a implementar estratexias, sen\u00f3n tam\u00e9n a medir o seu impacto para garantir un retorno positivo do investimento.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prepara a t\u00faa Estratexia Dixital para o \u00c9xito de Nadal<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Nadal \u00e9 unha oportunidade \u00fanica para conectar coa t\u00faa audiencia, aumentar as vendas e fortalecer a t\u00faa marca. Por\u00e9n, o \u00e9xito non ocorre por casualidade; require planificaci\u00f3n, execuci\u00f3n e an\u00e1lise coidadosas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/consultoriaehero.com\" data-type=\"link\" data-id=\"https:\/\/consultoriaehero.com\">Consultor\u00eda EHERO<\/a>, ofrec\u00e9mosche soluci\u00f3ns completas para que o teu negocio destaque este Nadal. Desde o dese\u00f1o web ata estratexias de SEO e campa\u00f1as publicitarias, estamos aqu\u00ed para axudarche a acadar os teus obxectivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non deixes pasar a oportunidade de brillar esta tempada. <strong>\u00a1Contacta connosco hoxe e comecemos a planificar a t\u00faa estratexia dixital de Nadal, xa sexa a trav\u00e9s de <a href=\"https:\/\/www.linkedin.com\/company\/cehero\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/company\/cehero\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/x.com\/CEHERO_Oficial\" data-type=\"link\" data-id=\"https:\/\/x.com\/CEHERO_Oficial\">X<\/a>, <a href=\"https:\/\/www.instagram.com\/cehero_oficial\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/cehero_oficial\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> ou <a href=\"https:\/\/www.facebook.com\/profile.php?id=61566499714960\" data-type=\"link\" data-id=\"https:\/\/www.facebook.com\/profile.php?id=61566499714960\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Nadal \u00e9 unha das \u00e9pocas m\u00e1is importantes do ano para os negocios. Desde pequenos emprendedores ata grandes empresas, todos buscan captar a atenci\u00f3n dos consumidores nesta tempada de alto consumo. Por\u00e9n, o \u00e9xito non depende s\u00f3 de ter produtos ou servizos atractivos; unha estratexia dixital ben dese\u00f1ada \u00e9 esencial para destacar entre a competencia [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jf_save_progress":"","rank_math_focus_keyword":"Nadal","rank_math_title":"Nadal: prepara a t\u00faa estratexia dixital %sep% %sitename%","rank_math_description":"Neste artigo de Consultor\u00eda EHERO d\u00e1mosche as claves para preparar a t\u00faa estratexia dixital para a campa\u00f1a de Nadal.","footnotes":""},"categories":[34,4326],"tags":[4357,4457,4454,4453,4456],"class_list":["post-7186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-marketing-dixital","tag-aloxamento-web","tag-estratexia-en-redes-sociais","tag-marketing-dixital-de-nadal","tag-nadal-2024","tag-seo-para-nadal"],"acf":[],"_links":{"self":[{"href":"https:\/\/consultoriaehero.com\/wp-json\/wp\/v2\/posts\/7186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/consultoriaehero.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consultoriaehero.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consultoriaehero.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/consultoriaehero.com\/wp-json\/wp\/v2\/comments?post=7186"}],"version-history":[{"count":1,"href":"https:\/\/consultoriaehero.com\/wp-json\/wp\/v2\/posts\/7186\/revisions"}],"predecessor-version":[{"id":7187,"href":"https:\/\/consultoriaehero.com\/wp-json\/wp\/v2\/posts\/7186\/revisions\/7187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consultoriaehero.com\/wp-json\/wp\/v2\/media\/739"}],"wp:attachment":[{"href":"https:\/\/consultoriaehero.com\/wp-json\/wp\/v2\/media?parent=7186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consultoriaehero.com\/wp-json\/wp\/v2\/categories?post=7186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consultoriaehero.com\/wp-json\/wp\/v2\/tags?post=7186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}