EHERO Woo Product Converter

WooCommerce product converter: turn simple products into variable ones and back, without rebuilding your catalogue

The WooCommerce product converter in EHERO Woo Product Converter changes the type of your products so you never have to add them again from scratch. Merge several simple products into a single variable product, attach stray simple products to a variable you already have, or split a variable into one simple product per variation.

It is the classic problem of a shop that grew in fits and starts: the same T-shirt uploaded four times, once per colour, each with its own SKU, stock level and search history. Fixing that by hand means building the variable, copying the price, stock and picture of every colour and then deleting the leftovers, with data and links lost along the way. This WooCommerce product converter moves all of that data for you.

Every conversion starts with a backup of the product, so you can roll it back with a single click. And the URLs that disappear when products are merged or split send visitors on to the new product with a 301, so neither your customers nor Google ever land on a 404 page.

Merge simple products into one variable product

Select two or more simple products and the first one becomes the variable product, keeping its ID, its URL and its page. Every product you selected, the first one included, turns into a variation.

• Choose the name and SKU of the variable product; leave the SKU empty and a unique one is generated.
• A global WooCommerce attribute is created with the name you give it (Colour, Size, Flavour…) together with its terms.
• Categories, tags, brands and any other taxonomies from all the merged products are combined on the variable.
• The featured image and gallery of each product are gathered into the variable gallery, so WooCommerce shows the right photo when a shopper picks a variation.
• Optional: copy each product description into the description of its variation.

Clean variation values with Auto-clean

Each variation value comes from the name of its product. Names such as “Basic Cotton T-shirt White – Norte Studio” would produce very long values, so the WooCommerce product converter shows you an editable preview before anything is converted.

• Auto-clean strips the words that every name shares at the start and the end, leaving only what changes: White, Navy, Sage Green, Sand.
• You can still correct any value by hand in the same table.
• If two products would end up with the same value, the converter warns you and changes nothing until it is sorted out.

Several attributes at once: size and colour

A variable product can vary in more than one way. When merging simple products you can add as many attributes as you need.

• The first attribute is filled in automatically from the product names; every extra attribute gets its own column in the preview.
• Each column comes with its own Auto-clean button.
• Every variation needs a unique combination of values, otherwise the conversion will not start.
• All checks run before anything is deleted, so a data mistake never leaves a product half converted.

Add simple products to an existing variable

Already have the variable product and a new colour arrives as a separate product? Add it as a variation without rebuilding anything.

• Pick the variable product and the simple products you want to add.
• New variations reuse the attribute of the existing ones unless you choose a different one.
• Each simple product passes its data to its variation and is then removed; its old URL redirects to the variable.
• You can also bring its images into the parent product gallery.

Split a variable product into simple products

The opposite route: every variation becomes an independent simple product. Handy when items need to be sold on their own or when a variable product simply is not working.

• Each new product inherits the title, description, short description, categories, tags and images of the parent.
• It also keeps what belongs to the variation: SKU, regular price, sale price and sale dates, stock, weight, dimensions and shipping class.
• Whenever a variation field is empty, the value from the parent is used instead.
• Products are named “Base title – Colour – Size”, using a base title you choose.
• You can keep the parent (as a simple product carrying the data of the first variation) or move it to the bin.

Split dozens of variable products in bulk

When variables need undoing by the dozen, the WooCommerce product converter handles them all in one go.

• Select several variable products and start the conversion with a single button.
• A progress bar shows how far it has got, and the final summary tells you how many simple products were created.
• Each product is backed up before it is converted.
• Same options as a single conversion: base title and whether to keep the parent product.

Fix long or messy attribute values

If an earlier merge or an import left values like “70 ml — Black Hole” instead of “70 ml”, you can fix them without touching the variations.

• Choose a variable product to see every attribute, its values and how many products use each one.
• Auto-clean and Remove product name buttons, or edit each value by hand.
• The term your customers see is renamed, while its link to every variation is preserved.
• When several products share a value, a notice reminds you that the change applies to all of them.

Backup before converting, restore with one click

No conversion starts without a backup. If something goes wrong, enter the product ID in the Restore / Undo tab and the product returns to its previous state.

• The backup stores the product, all its meta data and taxonomies and, for a variable product, every variation.
• When simple products are merged, the backup of the first one also holds the products that are about to be deleted.
• Restoring a merge removes the variable and recreates the simple products with their content, meta data, categories and URL.
• Restoring a split deletes the simple products that were created and brings back the variable with its variations.
• Before restoring you can see the backup date and the type the product had.

301 redirects that protect your rankings

Merging, splitting or restoring makes some URLs disappear. The WooCommerce product converter points them at the new product with a 301, the status code Google recommends for permanent moves.

• Enabled by default; you can switch them off in Settings.
• A list of active redirects shows source, target, operation and date, with a button to delete one or all of them.
• They only kick in when the old URL returns a 404 and the target is published.
• When you restore a product, redirects that no longer make sense are removed automatically.

What the WooCommerce product converter carries across

Nothing is copied “roughly”. Every conversion moves this data from one product type to the other:

• Regular price, sale price and sale schedule.
• SKU, stock management, quantity, stock status and backorders.
• Weight, length, width and height; tax class, tax status and shipping class.
• Image, downloadable files and whether the product is virtual or downloadable.
• Meta data from other plugins (custom fields, SEO data, feed settings…), which travels with each product.

Gallery, SKUs and languages

Small details that prevent surprises once the conversion is done.

• Fix Gallery tool: adds variation images that are missing from the parent gallery, without deleting anything.
• The automatic SKU of the variable is checked so it never clashes with an existing one.
• With EHERO Woo Multilang, that SKU does not clash with the copies of each language either.
• Standard WooCommerce variable products (see the official documentation) that your theme already knows how to display.
• Compatible with HPOS, WooCommerce high-performance order storage.

Ideal for

If your catalogue repeats products by size or colour, or holds variables that should really be separate items, the WooCommerce product converter saves you hours of manual work. Where it pays off most:

📋 System requirements

What version 1.2.2 of the plugin needs.

🛟 Technical support

Email support* at soporte@consultoriaehero.com. The WooCommerce product converter updates itself from your WordPress dashboard while your licence is active.

⚖️ Comparison: why EHERO Woo Product Converter?

Well-known plugins can edit or import products in bulk. This WooCommerce product converter is built for one job only: changing the product type without losing anything on the way.

Single-site prices with one year of updates, taken from each vendor’s website in October 2026, excluding tax.

How many duplicate product pages are hiding in your catalogue? Merge them into variable products without losing sales or rankings. Start today for €49 a year.

Tidy up your catalogue with the WooCommerce product converter in EHERO Woo Product Converter.

Want to see more tools for your store? Discover all our plugins for WooCommerce or visit the Consultoría EHERO store.

*Support covers incidents, bugs, and plugin installation; it does not include consulting, custom configurations, or custom development. Terms apply.