EHERO Woo Product Converter

the WooCommerce product converter that doesn’t lose any data

Changing the type of a product in WooCommerce seems simple until you try it: converting a product from simple to variable (or vice versa) often means losing sale prices, SKU, stock, gallery images, brands, and custom fields from other plugins. Most solutions change the type and leave you filling in data manually, record by record, with the risk of breaking the SEO positioning that was so hard to achieve.

The WooCommerce product converter from EHERO is designed precisely to avoid that manual work and information loss. It merges several simple products into a single variable one, where each simple becomes a variation that retains its SKU, price, stock, and image; or does the opposite, separating each variation into an independent simple product with all its data. Categories, brands, taxonomies, and third-party metadata automatically travel both ways.

Additionally, each conversion is reversible. Before touching anything, this WooCommerce product converter saves a complete backup of the original product and leaves 301 redirects so as not to lose rankings when URLs change. If you need to go back, you restore the exact product with one click. It works in batches, is compatible with HPOS, and natively speaks Spanish.

Simple to Variable: merge products into one

Select several simple products and merge them into a single variable product without losing anything along the way.

• Each simple becomes a variation that retains its SKU, price, stock, and image
• Assign a custom name and SKU to the parent product
• Merge with multiple attributes at once (e.g., Flavor + Size) generating all combinations
• Categories, brands, taxonomies, and third-party metadata automatically merge into the parent and variations

Variable to Simple: separate variations into independent products

Explode a variable product and get a simple product for each variation, with all its data intact.

• Define a base title and each product names itself (e.g., “T-shirt – Red – XL”)
• If the variation has its own price or stock, it uses that; if not, it inherits from the parent as a fallback
• Categories, brands, upsells, cross-sells, and third-party metadata are copied to each new product
• Batch conversion: select multiple variables and convert them all at once with a progress bar

Automatic backup and one-click restore

No conversion is final: you can always go back to the exact previous state.

• Before each conversion, a complete backup of the original product is created
• Restoration recovers type, metadata, variations, categories, brands, taxonomies, and the original slug
• Enter the ID of any involved product and the plugin automatically locates the backup
• Restore with a single click and recover the product as it was

Preserve all product data

The goal is that after the conversion, you don’t miss a single field from the record.

• Regular prices, sale prices, and sale dates, SKU, stock, and inventory management
• Weight, dimensions, taxes, shipping class, and downloadable files
• Main image and gallery (with the option to merge all images into the parent’s gallery)
• Third-party plugin brands and custom fields / metadata from other plugins

Designed for your catalog’s SEO

Reorganize your store without sacrificing the positioning you had already gained.

• Create automatic 301 redirects when URLs change in merge, explode, and restore
• Retain the original product slug when restoring to avoid breaking links
• Create global WooCommerce attributes with automatically linked variations
• Redirection panel with pagination and filter to review and manage what was created

Extra tools and compatibility

Beyond converting, it includes utilities to perfect your products and integrates with modern WooCommerce.

• Fix Gallery Tool: adds to the parent the variation images missing in the gallery
• Fix Attributes Tool: cleans and normalizes attribute values by tokens
• Add new variants to an existing variable product without redoing it
• Compatible with HPOS (high-performance order storage) and native support in Spanish*

Ideal for

If you’re looking for a WooCommerce product converter, this is your tool. Where it fits best:

📋 System requirements

Compatibility tested with current versions.

⚖️ Comparison: why Woo Product Converter?

What sets Woo Product Converter apart from the alternatives.

Ready to reorganize your WooCommerce catalog without losing a single data point?

Get EHERO Woo Product Converter

Discover all our WooCommerce plugins or visit the Consultoría EHERO store.

*Support covers incidents, errors, and plugin installation; it does not include consulting, custom configurations, or personalized developments. Conditions apply.