EHERO Woo Product Feed – WooCommerce product feed for Google Shopping, Meta, Bing and TikTok

WooCommerce product feed: your catalog in Google Shopping without rejections

The WooCommerce product feed from EHERO Woo Product Feed is not just an XML exporter. Publishing to Google Shopping does not fail because you do not have the file: it fails because products are missing fields that Google requires, and nobody warns you until Merchant Center disapproves half the store.

This WooCommerce product feed generates the file and tells you before publishing which products would be rejected and why, with a direct link to each product page. It includes the trendy fields that almost no plugin fills in and resolves only what can be resolved automatically: size, color, gender, brand, and identifiers.

Everything is generated inside your own WordPress, with no external services or product limits: a public URL that the channel reads on its own, every day.

Six channels in one WooCommerce product feed

All in the same license, with its field template already prepared according to the Google product data specification and each channel’s requirements. Create as many feeds as you need: one per channel or one per country.

• Google Shopping, in XML (RSS 2.0 with the g: namespace) or CSV.
• Meta for Facebook and Instagram, in XML or CSV for Commerce Manager, with the quantity for sale included.
• Bing Shopping, in XML or CSV, with the same family of fields as Google.
• Idealo in CSV, one of the strongest comparison sites in Spain.
• TikTok Shop, in CSV or XML.
• Custom XML or CSV: you define the field names for any comparison site or marketplace.

The trendy fields that make Google accept you

Google requires size, color, age group, gender, and item_group_id for all clothing. Without them, a fashion store feed is rejected or limited.

• It detects the attribute by name (pa_talla, pa_size, pa_color, pa_genero…).
• It normalizes values to the channel vocabulary: “Mujer” travels as female and “Niño” as kids.
• If your catalog does not have gender or age as an attribute, you set a default value and it is resolved for the whole store at once.
• It also exports size type and size system, material, and pattern.

One offer per size, with its stock and price

In clothing, each size is a different offer. If you export only the parent product, Google receives an ambiguous size and a single availability for the whole model.

• One item per variation, with item_group_id pointing to the model so Google groups the sizes.
• Title with the variation attributes and a direct link to it.
• Optional per feed: you can also export the variable product as a single item.

Pre-check: rejections are seen before, not after

Click “Check feed” and the plugin builds the first items of your WooCommerce product feed exactly as they will be published, and audits a sample of the catalog against the channel rules.

• Errors: required fields are empty. The channel rejects those items.
• Warnings: recommended fields are empty, such as brand, GTIN, size, or color. The item gets in, but is shown less.
• Configuration issues in the feed itself, such as exporting variations without item_group_id.
• For each issue, you can see how many products it affects and examples with links to their product pages.

You can sell without EAN too

If your catalog does not have barcodes, which is normal in fashion and private label, Google rejects the products unless you explicitly tell it otherwise.

• identifier_exists is calculated automatically: it sends “no” when the product has no GTIN, brand, and SKU.
• The GTIN is read from the meta key you choose or from the native WooCommerce field in WooCommerce 9.2 and later.
• The manufacturer reference comes from the SKU with no setup required.

Brands: it does not matter which plugin you use

The brand field is resolved automatically, without tying you to a specific taxonomy.

• It checks, in order, EHERO Woo Brands, WooCommerce native brands, Perfect Brands, YITH, BeRocket, and brand attributes.
• In Settings you can see which brand plugins it found, how many brands each one has, and which one it is using.
• Default brand for products that do not have one, for example your store’s own brand.

Filters so you do not collect disapprovals

What the channel is missing stays out of your WooCommerce product feed instead of being sent to be rejected, and it does not disappear from view: the check still lists it so you can fix it.

• Only products with all required fields, only with image, or only with description.
• Include or exclude by category and tag, useful for rolling out in phases.
• Only in-stock products, minimum price, and exclusion of products priced at 0.
• Exclude a single product from all feeds from its own product page.

Category mapping in one click

The “Auto-map” button matches the name of each category in your store with Google’s taxonomy and fills in the empty ones. Review the suggestion and you are done.

• Subcategories inherit from their parent category: in practice, you only need to review first-level categories.
• Default category for everything that remains unmapped.
• Search, “only unmapped” filter, and pagination for catalogs with hundreds of categories.

Large catalogs without surprises

The WooCommerce product feed is generated in batches in the background and resumes automatically until it finishes. Tested with a real catalog of 805 products and 15,809 variations: 7,997 items in 13 seconds.

• Batches of 200 products with Action Scheduler, and WP-Cron as a fallback.
• It writes to a temporary file that is swapped all at once when finished: the public URL never serves a half-finished feed.
• “Generate now” button with live progress bar.

Scheduling, VAT-inclusive prices, and tracking

Designed for Spanish stores: the feed comes out with what the channels expect and with what you need to measure.

• Per-feed scheduling: manual, daily, or every 6 hours.
• Prices with VAT included by default, which is what shopping channels in Spain require.
• Configurable UTM parameters with the placeholders {channel} and {feed} to measure traffic from each feed.
• Compatible with HPOS, WooCommerce’s high-performance order storage.

Ideal for

If you sell or want to sell on Google Shopping and other channels, EHERO Woo Product Feed’s WooCommerce product feed fits your store. Where it performs best:

📋 System requirements

Compatibility tested with current versions of WordPress and WooCommerce.

🛟 Technical support

Email support in Spanish* at soporte@consultoriaehero.com and full manual inside the plugin (ES/EN). The WooCommerce product feed updates itself from your dashboard during the license year.

⚖️ Comparison: why EHERO Woo Product Feed?

What sets this WooCommerce product feed apart from native CSV export and standard feed generators.

Every disapproved product is a product that is not shown on Google Shopping. Publish your catalog without rejections. Start today from 89,99 €.

Bring your catalog to Google Shopping, Meta, Bing, Idealo, and TikTok with EHERO Woo Product Feed’s WooCommerce product feed.

Want to see more tools for your store? Discover all our plugins for WooCommerce or visit the Consultoría EHERO store.

*Support covers incidents, errors, and plugin installation; it does not include consulting, custom configurations, or custom development. Terms apply.