Migrating from Wix to WordPress isn’t a matter of exporting and importing: Wix doesn’t let you export the design, and the content comes out in pieces. What you do is rebuild the site in WordPress with the same text, the same images and, above all, the same URLs or a redirect for each one.
In this guide we explain what you can take with you, what has to be rebuilt, how to move the blog and the domain without losing your Google rankings, and how much it costs.
Why people leave Wix
- The site isn’t entirely yours. It lives on Wix and can’t be moved elsewhere.
- SEO hits a ceiling. There are things related to structure, speed and structured data that you can’t touch in Wix.
- The site has grown. Multiple languages, a store with more products, bookings or connections with other software.
- The price. When you add up the premium plan and the apps, your own hosting with WordPress usually costs about the same or less.
What you can take with you
| Content | How it’s moved |
|---|---|
| Design | It can’t be exported. It’s rebuilt in WordPress, the same or improved |
| Page text | It’s copied over. On a small site it’s the fastest way |
| Images | They’re downloaded from Wix and uploaded again, with their alt text |
| Blog posts | With the Wix RSS feed and the WordPress importer, or with a plugin |
| Wix Stores products | They’re exported as CSV and imported into WooCommerce |
| Contacts and subscribers | They’re exported as CSV, taking care to preserve consent |
| Forms, bookings and apps | They’re replaced with WordPress plugins |
| SEO titles and descriptions | They’re copied by hand or with the import, and then reviewed |
The blog
Wix publishes an RSS feed of the blog at yourdomain.com/blog-feed.xml. WordPress can import posts from an RSS feed with its official importer. It brings over the title, the text, and the date, but not always the images or categories, so it’s a good idea to check each post one by one. With many posts, a migration plugin or service saves hours.
If you have a store on Wix
Wix Stores products are exported as a CSV from the dashboard and imported into WooCommerce. Check each product’s options, which become variations, and the images. Orders and customer passwords don’t transfer the same way: the usual approach is to keep the history and ask customers to create a new password. Payments, shipping, and taxes are set up again and tested with real purchases.
What it costs each month to run a store on WooCommerce is covered in how much an online store costs.
Redirects
Wix uses its own paths. If they change in WordPress, each old URL needs a 301 redirect to the new one, or Google starts from scratch with your website:
| On Wix | On WordPress (for example) |
|---|---|
/post/mi-articulo |
/mi-articulo/ |
/product-page/camiseta-azul |
/producto/camiseta-azul/ |
/servicios |
/servicios/ (no need to redirect if it stays the same) |
Pull the complete list of URLs from the Wix sitemap and from Search Console before shutting anything down. After the switch, check that they all respond and watch for 404 errors for a few weeks.
The domain and email
- If you bought the domain on Wix, you can transfer it to another registrar. Under ICANN rules, 60 days must have passed since you registered it or last transferred it.
- If the domain is outside Wix, you just need to change where it points once the new website is ready.
- Email. If you use email with your domain through Wix (usually Google Workspace), don’t cut it off: when you change the domain you need to copy its MX and verification records, or you’ll stop receiving emails.
Don’t cancel your Wix plan until the new website has been running for a few days and you’ve downloaded everything you want to keep.
The migration step by step
- Inventory: pages, posts, products, forms, apps, and the list of URLs.
- Hosting and WordPress on a test URL.
- Design in WordPress, identical to the Wix one or taking the opportunity to improve it.
- Content: text, images, blog, and products.
- Forms and features with their plugins, and the legal texts.
- Redirects for all the Wix URLs.
- Domain switch, taking care of email.
- Review in Search Console and closing Wix once everything has been checked.
How much it costs
| Website | Typical migration price |
|---|---|
| Small website: up to 10 pages, no blog or with only a few posts | €400 – €1,500 |
| Website with a large blog or several languages | €1,500 – €4,000 |
| Store from Wix to WooCommerce | €1,500 – €5,000 |
Market ranges in Spain, VAT not included. Since the design is always rebuilt, the price is very similar to that of a new website: we explain it in how much a website costs.
At Consultoría EHERO, a corporate website of up to 5 pages costs €850, one-time payment, with the first year of hosting included and the website in your name. After that, hosting is €250 per year. Prices do not include VAT.
Shall we move your website from Wix to WordPress?
Tell us your website’s URL and we’ll reply with a fixed price, redirects included.
Frequently Asked Questions
Can you export a Wix website to WordPress?
Not the whole thing. Wix doesn’t export the design. You can take your text, images, blog (via RSS), and products (as a CSV), and the design gets rebuilt.
Will I lose my search rankings if I leave Wix?
No, as long as every old URL redirects to the new one with a 301. A well-built WordPress site usually ranks better over time.
How do I move my domain from Wix to WordPress?
If you bought it through Wix, you transfer it to another registrar, as long as 60 days have passed since registration. If it’s registered elsewhere, you just change where it points. In both cases, copy your email records first.
How much does it cost to migrate from Wix to WordPress?
A small website costs between €400 and €1,500. With a large blog, multiple languages, or a store, between €1,500 and €5,000.
How long does it take?
A small website takes 1 to 3 weeks. With a large blog or a store, 3 to 8.
Useful Links
- How Much Does a Website Cost: prices by type of website.
- How Much Does Website Maintenance Cost: what comes after WordPress.
- Migrating from Shopify to WooCommerce: if what you have is a Shopify store.
- WordPress Importer, on WordPress.org.
