EHERO Woo GPSR – GPSR compliance for WooCommerce (EU Regulation 2023/988)

GPSR compliance for WooCommerce: the safety information Regulation (EU) 2023/988 asks for, on every product page

EHERO Woo GPSR turns GPSR compliance for WooCommerce from a spreadsheet you keep putting off into something your store does by itself. It adds a «Product safety (GPSR)» block to every product page with what the Regulation requires for distance sales: who manufactured the product and how to reach them, the EU responsible person when the manufacturer is based outside the Union, how the product is identified, and its safety warnings.

Knowing what to publish is the easy part. Publishing it on hundreds of products without mistakes is the hard part. So you enter the manufacturer once on the brand (or on the category, or for the whole store) and every product inherits it. A validator shows what share of your catalogue is complete and exactly what each incomplete product lacks.

The Regulation has applied since 13 December 2024 and replaces the old General Product Safety Directive 2001/95/EC. You can read the official text on EUR-Lex.

Cascading inheritance: product, brand, category and store

This is the idea the whole plugin is built on. Each product takes its data from the most specific level that has it.

• The order is product → brand → category → store. Brand comes before category because it is what best identifies the manufacturer.
• Inheritance works by complete groups: the whole manufacturer comes from one level, and so does the responsible person. A name from one place is never mixed with an address from another.
• The product tab tells you where each value comes from («inherited from the brand», «from a category», «from the store defaults») and shows inherited values as placeholders.
• Filling in a single field on the product replaces that whole group for that product: handy for the exception, without touching the brand.
• The «manufacturer established in the EU» flag has three states on products, brands and categories: inherit, yes or no.

Work by brand: fill it in once and cover all its products

In a store with suppliers, the manufacturer is nearly always the brand. The «GPSR Brands» screen is designed around that.

• A table with all your brands, how many products each has and whether its manufacturer and responsible person are defined.
• Inline editing: open the brand, fill in its data and save without leaving the table.
• It detects the brand taxonomy on its own: EHERO Woo Brands, native WooCommerce brands (9.6 or later), Perfect Brands, YITH Brands and BeRocket.
• If you prefer another one, pick it in the settings; and if you do not use brands, the cascade simply becomes product, category and store.

Manufacturer outside the EU: the responsible person, when it applies

Article 19 asks for the details of the EU responsible person when the manufacturer is not established in the Union. The plugin treats this as a rule, not as one more field.

• For every manufacturer you state whether it is established in the EU. If it is, the validator does not ask for a separate responsible person.
• If it is not (a supplier in the UK or in Asia, say), the responsible person becomes mandatory: name, postal address and email address.
• You set it on the store, the brand, the category or the product, with the same inheritance as the manufacturer, and it only appears on the product page when it applies.

Identification, batch, warnings and instructions for each product

Some data is never inherited because it belongs to each product. It has its own «GPSR / Safety» tab in the product data box.

• Product type or identifier (for example «Cotton T-shirt, model NS-TEE-01»), which the validator treats as mandatory.
• Batch or serial number, when you have one.
• Warnings and safety instructions with basic formatting: bold, italics, lists and links. Anything else is filtered out on save and on display.
• The product picture Article 19 asks for is the WooCommerce featured image: the validator checks that it exists.
• It works with every product type, variable products included.

The block on the product page: four positions and pictograms

The Regulation wants the information shown «clearly and visibly» in the offer, before the purchase. You decide where.

• Its own tab next to the description (the default), an accordion in the summary, under the price or at the end of the page.
• A title of your choice (by default «Product safety (GPSR)») and lightweight SVG pictograms for each part, or no icons if you prefer plain text.
• The block keeps showing on your product pages even if the licence expires: what expires are updates and support, not the compliance you already had.

A validator for GPSR compliance for WooCommerce: how much of your catalogue is complete

Nobody reviews a catalogue page by page. The «GPSR Status» panel reviews all of it for you, which is the core of GPSR compliance for WooCommerce at scale.

• Every published product is green (complete), amber (partial), red (no data) or grey (exempt).
• The compliant catalogue percentage counts complete and exempt products over the total, so an exempt item never drags your score down.
• To accept the manufacturer, its name or its registered trade mark is enough, as point (a) of Article 19 says.
• It checks up to 5,000 published products in one pass; figures are cached for 15 minutes and recalculated with a button.

What is missing, product by product

A percentage is not enough: you need to know what the rest are missing.

• Filters by status: all, complete, partial, no data, exempt or incomplete only.
• Each row shows the product, its status and the list of missing fields, with a direct link to edit it.
• When you open a published product that lacks something, a notice at the top of the editor tells you what it is and where you can fill it in.

Store settings and data per category

If almost everything you sell comes from one manufacturer, or you make it yourself, the store settings take care of most of your GPSR compliance for WooCommerce.

• A store-wide default manufacturer (name, trade mark, address, email and whether it is in the EU) and a default responsible person.
• Each product category can carry its own manufacturer and responsible person, for the line you buy from a different supplier.
• A master switch for the block: you can prepare the data with the block off and switch it on when the catalogue is ready.

Products outside the scope of the Regulation

Not everything you sell is a consumer product covered by the GPSR: a service, a gift card, or a product entirely covered by its own sector rules.

• An «Out of GPSR scope» checkbox on every product, with an internal reason that only you see in the status panel.
• Exempt products show no block on the product page and never count as incomplete.
• Article 2 of the Regulation excludes, among others, medicinal products, food and feed; deciding what falls outside is up to you.

Multilingual stores, performance and data that stays

Details that matter in a tool you will keep in your store for years.

• With WPML or Polylang, each translation of a product carries its warnings and instructions in its own language, while factual data (addresses, emails, identifiers) is copied.
• Compatible with HPOS and with the WooCommerce cart and checkout blocks.
• If you uninstall it, the GPSR data on products, brands and categories is kept.
• Interface and manual in English and Spanish.

Ideal for

GPSR compliance for WooCommerce affects any store selling consumer products into the EU. Where this plugin makes the biggest difference:

📋 System requirements

What your store needs to run the plugin.

🛟 Technical support

Email support* at soporte@consultoriaehero.com and a full manual inside the plugin. The plugin for GPSR compliance for WooCommerce updates itself from your dashboard during the licence year.

⚖️ Comparison: why EHERO Woo GPSR?

Two well-known plugins that also offer GPSR compliance for WooCommerce, compared using what their own listings and documentation say.

Data from 23-10-2026, taken from their WordPress.org listings and changelogs and from vendidero’s GPSR documentation. «Not stated»: we looked there and could not find it. Check their website before you decide.

How many of your products show today who made them and how to reach them? Turn your catalogue green with EHERO Woo GPSR for €99.99/year (VAT not included).

Show the safety information on every product page with EHERO Woo GPSR, the plugin for GPSR compliance for WooCommerce that inherits the data by brand.

Want to see more tools for your store? Discover all our WooCommerce plugins or visit the Consultoría EHERO store.

*Support covers incidents, bugs, and plugin installation; it does not include consulting, custom configurations, or custom development. This plugin is a compliance aid tool, not legal advice. Terms apply.